Job Description

About Us

We’re building the next generation of social beverages - premium, great-tasting hemp-derived THC drinks that redefine what it means to unwind, connect, and have fun. Our products are Farm Bill compliant, crafted with clean ingredients, designed with intention, and built for modern consumers who want an alternative to alcohol. We’re a startup - lean, fast-moving, and focused on making something people love. This is not a corporate job. It’s an opportunity to help create a category from the ground up and be part of a small, driven team bringing a new beverage brand to life.

The Role

We’re looking for our first Head of Sales - a builder who can think strategically and sell tactically. You’ll be our internal sales lead, responsible for driving account growth, building relationships, and shaping the foundation of our sales operations.You’ll start as a team of one, working directly with the founders and our shared field sales rep team to expand retail and distribution. Together, you’ll test markets, refine our pitch, and lay the groundwork for scaling across regions.This role is based in Atlanta, Georgia, and will require regular travel across the state to meet with retailers, distributors, and on-premise partners.

Responsibilities

• Develop and execute the go-to-market and sales strategy for our hemp-derived THC beverage line.
• Open and grow accounts across convenience stores (e.g., Circle K), wine and package shops (e.g., Total Wine), boutique grocers, pharmacies, and bars and restaurants that sell or serve hemp beverages.
• Partner with the shared field sales team to expand market presence and drive sell-through.
• Build and manage relationships with alcohol distributors such as United, National, and other regional partners, leveraging existing networks to accelerate growth.
• Negotiate placements, pricing, and promotional programs with distributors and retailers.
• Build the sales infrastructure - CRM, pitch materials, sales tracking, incentives, and performance metrics.
• Collaborate with marketing and operations on demand planning, inventory, and activations.
• Represent the brand at trade shows, local events, and in-store or on-premise activations.
• Hire and lead additional sales staff as the company grows.

Qualifications

• 5–10+ years of beverage sales experience (beer, seltzer, functional beverages, or spirits preferred).
• Proven success launching or scaling beverage brands through retail and distributor networks.
• Experience working with alcohol distributors such as United, National, or similar.
• Strong relationships across convenience, boutique grocery, bar, and restaurant channels.
• Hands-on, entrepreneurial mindset - thrives in startup environments.
• Based in Atlanta, GA, with willingness to travel throughout the state.
• Excited about the emerging hemp-derived and functional beverage category.

What We Offer

• Competitive salary and performance-based incentives.
• Opportunity to help build a category-defining beverage brand from day one.
• A collaborative, fast-moving environment where ideas turn into action.

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